Our strategic media solution optimizes targeting, aggregation, customization and measurement of out-of home TV viewers
AGGREGATION
PosComm Media aggregates millions of out-of-home digital video screens from different media providers to form virtual networks.
TARGETING
We identify, measure and deliver against specific target audiences exposed to out-of- home digital video screens. We can deliver your media campaign to a national mass market or target customized messages to niche markets in disparate locations.
PosComm Media enables advertisers to target by venue, geography, demographics, lifestyle or product usage characteristics. Choose certain audience criteria to form a network of video screens to match your marketing and media objectives. More
CUSTOMIZATION
Our system helps advertisers deliver customized messages to different sites and screens. We offer clients consultation on design and customization of ads to maximize effectiveness in specific out-of-home TV environments. We also develop branded programming opportunities for clients including production of customized content for retail networks.
MEASUREMENT
We integrate performance metrics that allow advertisers to measure not just foot count but actual viewer exposure, engagement, and sales lift. We can track response and, based on activity, proactively change messaging to garner more positive sales and retention. PosComm Media integrates the most reliable third-party measurement data available for out-of-home digital video networks. |
